Cohort II
Dates
Jul 11, 2026 - Aug 16, 2026
SKILLS LEARNED
Discover Your Toolkit
Key topics and competencies students will acquire and develop during their learning journey.
Strategic Market Analysis and Decision Making
You will enhance the ability to think strategically and make informed decisions based on comprehensive market analysis. By engaging with real-world data and scenarios, you learn to assess various factors such as market size, competition, regulatory environment, and cultural differences. They apply these insights to develop strategic recommendations for market entry and growth.
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Go-To-Market Startegies
You will be equipped with a practical understanding of Go-to-Market (GTM) strategies, focusing on the pharmaceutical industry. Students explore different entry strategies, such as partnerships, direct sales, and digital distribution, and learn how to craft a comprehensive GTM plan that addresses marketing, distribution, and customer engagement.
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